SHOP hoodies
shop hoodies

NEW DROPS

SHOP ALL NEW DROPS
  • Avenue Strapback Hat Avenue Strapback Hat

    Avenue Strapback Hat

    $ 40.00
    $ 40.00
  • You Know What Time It Is Tee You Know What Time It Is Tee

    You Know What Time It Is Tee

    $ 40.00
    $ 40.00
    $ 0.00
  • Quilted Hunter's 5 Panel Hat Quilted Hunter's 5 Panel Hat

    Quilted Hunter's 5 Panel Hat

    $ 85.00
    $ 85.00
  • L'Chaim BK Hoodie L'Chaim BK Hoodie

    L'Chaim BK Hoodie

    $ 75.00
    $ 75.00
    $ 0.00

Ghostface is in a NY State of minD

Ghostface talks ODB, NYC, and NY State of Mind on A&E’s ‘A Tale of Two Dirtys.

shop his fit

T-SHIRTS

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  • Coffee & A Bagel Tee Coffee & A Bagel Tee

    Coffee & A Bagel Tee

    $ 45.00
    $ 45.00
    $ 40.00
  • Dripping Crown Logo Tee Dripping Crown Logo Tee

    Dripping Crown Logo Tee

    $ 40.00
    $ 40.00
    $ 0.00
  • Hanging Shoes Tee Hanging Shoes Tee

    Hanging Shoes Tee

    $ 45.00
    $ 45.00
  • Kid's L'Chaim NYC Tee Kid's L'Chaim NYC Tee

    Kid's L'Chaim NYC Tee

    $ 35.00
    $ 35.00
    $ 30.00

for your head

SHOP all hats & beanies
  • Ribbed Lux Knit Beanies Ribbed Lux Knit Beanies

    Ribbed Lux Knit Beanies

    $ 35.00
    $ 35.00
  • Radiant Logo Knit Beanie Radiant Logo Knit Beanie

    Radiant Logo Knit Beanie

    $ 25.00
    $ 25.00
    $ 30.00
  • Crown Logo Snapback Hat Crown Logo Snapback Hat

    Crown Logo Snapback Hat

    $ 40.00
    $ 40.00
  • L'Chaim NYC Strapback Hat L'Chaim NYC Strapback Hat

    L'Chaim NYC Strapback Hat

    $ 35.00
    $ 35.00
Our Customers speak for us

NYSM comfort

Awesome shirt! Soft and comfortable fit.

05/07/24
Zuzana Patton
Our customers are saying

Great design and quality.

04/23/24
Peter
our customers are saying

Great present

My brother loves it, great gift to bring back from NY

05/05/24
Ford MIller

In 2009, Brett Stein started NYSOM in the streets of Soho, NYC with just a folding table and his hand-screened tees. Despite having no funds, education or experience with design or sllk screening, his love for real New York Hip Hop, skate, street art culture and a whole lot of NY hustle was enough to build this brand into something that is a true reflection of the NYC we know and love.

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